This story was delivered to BI Intelligence IoT Briefing subscribers. To learn more and subscribe, please click here.
Netgear recently announced that it's adding AT&T cellular connectivity to its line of Arlo security cameras with the new Arlo Go, according toTechCrunch.
This will allow users to install cameras beyond the reach of Wi-Fi networks, opening the door for such devices to be used by businesses and municipalities in spaces like warehouses, on streets, and in parks.
Battery issues have limited the spread of devices with cellular connectivity, handicapping products like the Arlo line.Cellular connectivity demands more power and drains the batteries of freestanding devices like the Arlo much faster than standards like Wi-Fi. The faster data is transmitted, the more that battery is drained.
Security cameras that are not hooked up directly to power sources must balance this added functionality against the user’s desire to "set and forget" these types of devices.
Cellular connectivity is becoming a standard baseline for connected camera companies.The forthcoming Canary Flex camera, a direct competitor to the Arlo Go, also offers cellular connection options, allowing the camera to connect to Verizon’s network.
In both cases, the camera manufacturers are providing these forms of connectivity to allow users more options, so they can more freely place cameras where they're needed, though employing cellular networks willrequireseparate service plans with the wireless companies.
These sorts of cameras are likely aimed at companies and public organizations that don't have the budget for managed, professionally installed camera solutions.Cameras like the Arlo Go and Canary Flex fill a "prosumer" space in the market, providing features approximating those of professional-caliber equipment for prices that are more palatable to the consumer. Further, these devices don’t require managed service plans to function, limiting the overall investment and ongoing costs.
Businesses in need of security will be able to turn to these sorts of cameras to fill their security needs instead of costlier managed solutions. Further expansion of this prosumer security camera market could grow the overall market for security cameras through this new, mid-level price point.
The IoT Revolution is picking up speed and when it does, it will change how we live, work, travel, entertain, and more.
From connected homes and connected cars to smart buildings and transportation, every aspect of our lives will be affected by the increasing ability of consumers, businesses, and governments to connect to and control everything around them.
Imagine “smart mirrors” that allow you to digitally try on clothes. Assembly line sensors that can detect even the smallest decrease in efficiency and determine when crucial equipment needs to be repaired or replaced. GPS-guided agricultural equipment that can plant, fertilize, and harvest crops. Fitness trackers that allow users to transmit data to their doctors.
It’s not science fiction. This “next Industrial Revolution” is happening as we speak. It’s so big that it could mean new revenue streams for your company and new opportunities for you. The only question is: Are you fully up to speed on the IoT?After months of researching and reporting this exploding trend, John Greenough and Jonathan Camhi of BI Intelligence have put together an essential report on the IoT that explains the exciting present and the fascinating future of the Internet of Things. It covers how the IoT is being implemented today, where the new sources of opportunity will be tomorrow and how 16 separate sectors of the economy will be transformed over the next 20 years.
The report gives a thorough outlook on the future of the Internet of Things, including the following big picture insights:
IoT devices connected to the Internet will more than triple by 2020, from 10 billion to 34 billion. IoT devices will account for 24 billion, while traditional computing devices (e.g. smartphones, tablets, smartwatches, etc.) will comprise 10 billion. Nearly $6 trillion will be spent on IoT solutions over the next five years. Businesses will be the top adopter of IoT solutions because they will use IoT to 1) lower operating costs; 2) increase productivity; and 3) expand to new markets or develop new product offerings. Governments will be the second-largest adopters, while consumers will be the group least transformed by the IoT.And when you dig deep into the report, you’ll get the whole story in a clear, no-nonsense presentation:
The complex infrastructure of the Internet of Things distilled into a single ecosystem The most comprehensive breakdown of the benefits and drawbacks of mesh (e.g. ZigBee, Z-Wave, etc.), cellular (e.g. 3G/4G, Sigfox, etc.), and internet (e.g. Wi-Fi, Ethernet, etc.) networks The important role analytics systems, including edge analytics, cloud analytics, will play in making the most of IoT investments The sizable security challenges presented by the IoT and how they can be overcome The four powerful forces driving IoT innovation, plus the four difficult market barriers to IoT adoption Complete analysis of the likely future investment in the critical IoT infrastructure: connectivity, security, data storage, system integration, device hardwa